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Tips for Building Customer Loyalty

Tips for Building Customer Loyalty

The lifetime value of a customer is a vital component in sustaining long-term success of your business. Some of the strongest brands have an army of loyal customers who keep coming back. Loyal customers don’t only keep coming back for more, but they also act as...
The Importance of Your Brand Tagline

The Importance of Your Brand Tagline

Many start-ups and small business owners have a tendency to overlook the power of their tagline as they work through brand development.  Perhaps you’ve found yourself in that position before, you’re starting a new business, you know you need a logo, and you know you...