None of us are born an ideal leader. Many of us are natural leaders, and most of us work to hone the characteristics of a true leader. But evolving from a natural leader to a true leader takes time, experience, and an acceptance that leadership is not about...
The number one point business owners forget about their product is why their customers should care. And this costs them a lot of potential sales. This may seem simple, or self-explanatory even, but this is too often what separates the salesperson who makes a living...
“Price is what you pay, value is what you get,” Warren Buffet, business magnate, famously said. His point being while the two are related, they are not the same. Price is the money your business asks your customers to spend on your product or service. Value is the...
