Why Use Customer Journey Maps?
Customer journey maps, sometimes called experience maps, are part art and part science. They are a way to visually represent every touchpoint any customer has with your company. These are best used for customer-centric businesses (both B2B and B2C). Customer journey...
Why Word of Mouth Is More Important Than Ever
Word of Mouth (WOM) marketing is what people say about your brand when you’re not intentionally trying to get them to talk about your brand. WOM marketing comes naturally; when you provide such an amazing experience, product, or service to your customers, they want to...
Seven Harsh Truths About SEO
#1. SEO is a never-ending game. Many people think you get a ranking with your content, and that’s it–but that’s not the case at all. With search engines scouring billions of blogs and websites out there, you’ve got a lot of competition. This means you’ve got to...
Where to Spend Your Advertising Dollars
One of the most frequently asked questions we receive at Raine Digital is “I have $xxx budget for advertising, where should I spend it?” Great question–but the answer doesn’t look the same for everyone. The best place to spend your ad...
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