by Darrell Kidd | Jul 9, 2020 | Business Development, Coaching, Strategy
There are a few types of personas one can create, which help generate benefits persona expert Lene Nielsen describes as increasing the focus on users and their needs, cultivating effective communication, and even focusing design influence. To get some foundational...
by Darrell Kidd | Jul 7, 2020 | Business Development, Coaching, Strategy
The customer and/or client of any business is the foundation that keeps that business in existence. The business must have a purpose that lies outside of itself to solve the pain points their potential customers have. Identifying and working towards alleviating these...
by Lindsey Underwood | Jun 23, 2020 | Branding, Strategy
Crafting a successful brand strategy requires a few key elements that work together to ultimately enhance your brand’s messaging. Here are four things to consider when developing your brand strategy: A Brand Narrative Before people care, they need to understand...
by Lindsey Underwood | Jul 19, 2019 | Marketing, Strategy
Successful marketing campaigns rely on data, but in order for that data to be useful to the company, data cleansing is vital. Data cleansing is the process of removing any duplicate data, incorrect or improperly formatted, or incomplete data, so you’re left with...
by Lindsey Underwood | May 5, 2019 | Business Development, Marketing, Strategy
MIND TWEAKS THE OFFICIAL RAINE DIGITAL BLOG Whether you’re a scrappy startup looking to hire your first marketing position or a long-established business considering expanding your entire in-house marketing team, the question of outsourcing your marketing endeavors or...
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