by Darrell Kidd | Sep 10, 2020 | Business Development, Strategy
Digital credentials will help you promote your clients as well as your products and services. Similar to certificates or diplomas, digital credentials signify something about your experience and qualification. They showcase your knowledge and expertise. In an...
by Darrell Kidd | Aug 27, 2020 | Marketing, Strategy, Video Marketing
Prospecting is a crucial and very challenging part of the sales process. In the past, cold calling was typically enough to keep your sales pipeline full. While cold calling is still effective, it is not as useful as it once was. It seems to have become more...
by Darrell Kidd | Aug 17, 2020 | Business Development, Coaching, Strategy
The Five Laws of Stratospheric Success are from “The Go-Giver: A Little Story About a Powerful Business Idea” by Bob Burg. While a work of fiction, it tells the story of ambition and the desire for success. The Five Laws of Stratospheric Success demonstrate the value...
by Darrell Kidd | Jul 24, 2020 | Business Development, Marketing, Social Media, Strategy
An influencer is someone who has the power to affect others’ purchasing decisions because of their authority, knowledge, position, or relationship with their audience. An influencer is also someone who has a niche following with whom they regularly engage. Being an...
by Darrell Kidd | Jul 16, 2020 | Business Development, Motivation, Strategy
Local business owners need ideas–a lot of ideas. The difference between success and failure of any idea is the level of creativity. It is not unusual to become uncomfortable when looking at potential from a stretch position. It is essential as leaders of our...
by Darrell Kidd | Jul 9, 2020 | Business Development, Coaching, Strategy
There are a few types of personas one can create, which help generate benefits persona expert Lene Nielsen describes as increasing the focus on users and their needs, cultivating effective communication, and even focusing design influence. To get some foundational...
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