


Reach Your Social Media Marketing Goals
Setting social media goals is a critical step in improving the value of your social media network. One of the greatest values of your social media network is building familiarity with potential customers through multiple posts so that they grow to know and like you....
Where to Spend Your Advertising Dollars
One of the most frequently asked questions we receive at Raine Digital is “I have $xxx budget for advertising, where should I spend it?” Great question–but the answer doesn’t look the same for everyone. The best place to spend your ad...
Why TikTok Can No Longer Be Ignored
Since its inception, TikTok could be perceived as the “ugly stepchild” of social media. It first came onto the market with the somewhat juvenile name Musical.ly, providing a platform for users to create and share short lip-sync videos. In 2017, the app was...
Influencer Marketing
An influencer is someone who has the power to affect others’ purchasing decisions because of their authority, knowledge, position, or relationship with their audience. An influencer is also someone who has a niche following with whom they regularly engage. Being an...
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