by Darrell Kidd | Jul 24, 2020 | Business Development, Marketing, Social Media, Strategy
An influencer is someone who has the power to affect others’ purchasing decisions because of their authority, knowledge, position, or relationship with their audience. An influencer is also someone who has a niche following with whom they regularly engage. Being an...
by Darrell Kidd | Jun 25, 2020 | Business Development, Social Media
Alignable and LinkedIn are both business networking sites, yet have very different purposes. Alignable is designed for small business networking to help businesses connect. On the other hand, LinkedIn is a professional network intended to showcase personal skills and...
by Lindsey Underwood | Mar 30, 2020 | Marketing, Social Media
Last week, Facebook reported a significant increase in demand for it’s live stream service as a result of lock downs around the globe in the midst of the COVID-19 Pandemic. Many of our clients are relying in live stream to connect with their customers and many...
by Lindsey Underwood | Nov 12, 2018 | Branding, Social Media
Building a successful brand with the use of social media requires more than the ability to deliver high-quality content, products, or services. In order to truly establish a massive presence using social media, consistency is key. Consistency with social media is...
by Lindsey Underwood | May 15, 2018 | Social Media
100 years ago, there was more of a wall between brand and consumer. Brands were less personable and sometimes harder for the consumer to reach. Those days are long gone. Now people not only want a business that they can identify with but one that they can champion to...
by Lindsey Underwood | Apr 12, 2018 | Social Media
Modern marketing has a lot of moving parts. If you want to have a full-scale marketing campaign, you will need to involve yourself in all of these moving parts. One of the most important new buzzwords that you need to know about is media monitoring. No marketing plan...
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