Why Should You Claim Your Google My Business?
There is a point in every customer journey where they are doing research. Everyone is aware of the first moment of truth (when the client converts and spends money) and the second moment of truth (when people talk about their interaction with your business). Yet, many...
Why Use Customer Journey Maps?
Customer journey maps, sometimes called experience maps, are part art and part science. They are a way to visually represent every touchpoint any customer has with your company. These are best used for customer-centric businesses (both B2B and B2C). Customer journey...
Marketing Channel Spotlight: Retargeted Advertising
Today, customers have more choices than ever before when it comes to where they shop and take their business. They’re browsing the internet from various devices, channels, and platforms, and demands are increasing. Because of this, brands need to go the extra mile to...
How To Apply Color Psychology for Better Marketing
In marketing, color evokes emotion. Color can help you stand out from the crowd or get buried in the noise of today’s marketing landscape. Color helps you capture your audience by seeing what you want them to see, feeling what you want them to feel, and doing...
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