You’ve started a business, or you’re getting ready to launch a business. You probably have your business plan in place, a business name, but do you have a brand? Building a recognizable brand takes much more than a name and logo. Branding explores and defines the...
“A team is not a group of people that work together. A team is a group of people that trust each other.” Simon Sinek, best-selling author behind Start With Why. 58 percent of employees do not trust their leadership. Yet, modern leadership is built on trust. Forbes...
Setting a marketing and advertising budget is a challenge for many small business owners because there are so many different approaches and questions. Percentage spends vary widely based on a number of factors such as industry, market conditions, gross revenue, and...
Effective leadership cannot be digitized. It is an active engagement with your team focused around open communication, both relational and personal. Yet, most leaders today still believe that they communicate effectively through text and email alone, leaving these as...
“The opposite of play is not work. It’s depression.” Brian Sutton-Smith, Play Theorist Are there problems your team doesn’t know how to solve? Are you optimizing all of your organization’s resources? Does your team need to hold a constructive and inclusive...