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purchase immediately after meeting you and hearing what you offer. While it is imperative to always aim to make a strong first impression with clients and prospects, your follow-up is equally important. Whether you reach out via phone or email, a sales follow-up is...
Some say that the best leaders are born, not taught. That is not necessarily the case. While some leaders have a winning personality and an innate talent for building rapport with others, anyone can cultivate the traits required to be an effective and successful leader.
Customer journey maps, sometimes called experience maps, are part art and part science. They are a way to visually represent every touchpoint any customer has with your company. These are best used for customer-centric businesses (both B2B and B2C). Customer journey...
Cold calling is prospecting. It involves reaching out to someone who might not currently be interested in your programs or services. They may need your product or services but have not budgeted for them. This kind of outreach usually is not enjoyable for anyone...