One of the challenges we face is how to select the best ideas from the brainstorming process. Moving from the ideation phase to the decision-making phase can be daunting, mainly if there are many good ideas. The good news is that there are some practices you can use...
Every great company exists to solve problems. The solution may be a product or service that makes other people’s lives better to the point that they are willing to exchange their money for the benefit and value you offer them. Therefore, you need a problem statement...
Small teams and solopreneurs tend to play multiple roles and wear various hats to ensure everything runs smoothly. Sometimes that equates to limited resources, leaving a business without a dedicated marketing person, or hiring an agency to help them reach their full...
Vision statements may sound mystical, but there is nothing uncanny about it. A vision statement is a foundational business document. It is written with intention and describes the impact of your purpose statement. With all the paperwork that occupies any organization,...
“It is easier to tone a wild idea than to think up a new one.” – Alex Osborn Brainstorming is an idea-generating process that helps teams find solutions to clearly designed problems. It is a way for people to spontaneously discuss their ideas without judgment. Doing...
