Tips for Building Customer Loyalty

Tips for Building Customer Loyalty

The lifetime value of a customer is a vital component in sustaining long-term success of your business. Some of the strongest brands have an army of loyal customers who keep coming back. Loyal customers don’t only keep coming back for more, but they also act as...
Can Automation Help Your Marketing Efforts?

Can Automation Help Your Marketing Efforts?

As a 21st-century business owner, you have a lot of tools at your disposal to make marketing your goods or services easier and less expensive. One of the most essential tools to make use of is automation. Automation allows you to target consumers at any time of the...
How To Get Started with a Marketing Strategy

How To Get Started with a Marketing Strategy

You’ve probably heard the quote, “Failing to plan is planning to fail”.  The saying is true even when it comes to your marketing plan.  If you’re in business, you MUST have a marketing plan.  Having a plan in place establishes the goals and tactics of every campaign....
Modern Marketing: It’s Not About One Thing

Modern Marketing: It’s Not About One Thing

In the modern marketing world, there is not one thing at is going to set you apart from your competition.  Back in the day, you would get by just having your name in the yellow pages, but those days are long gone. To be successful in the modern marketing world you...

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