by Lindsey Underwood | Feb 21, 2019 | Marketing
The internet has enabled many small businesses and startups to gain visibility in a matter of hours. Since this lowers the barrier to entry, remember that all your competitors have these same capabilities. One important ingredient to success is knowing how to use the... 
by Lindsey Underwood | Nov 12, 2018 | Marketing
The lifetime value of a customer is a vital component in sustaining long-term success of your business. Some of the strongest brands have an army of loyal customers who keep coming back. Loyal customers don’t only keep coming back for more, but they also act as... 
by Lindsey Underwood | Oct 28, 2018 | Marketing
As a 21st-century business owner, you have a lot of tools at your disposal to make marketing your goods or services easier and less expensive. One of the most essential tools to make use of is automation. Automation allows you to target consumers at any time of the... 
by Lindsey Underwood | Oct 4, 2018 | Marketing
You’ve probably heard the quote, “Failing to plan is planning to fail”. The saying is true even when it comes to your marketing plan. If you’re in business, you MUST have a marketing plan. Having a plan in place establishes the goals and tactics of every campaign.... 
by Lindsey Underwood | Sep 28, 2018 | Marketing
Use your website for lead generation. While you may be thinking this is an obvious answer, you’d be surprised by how many small businesses don’t see value in investing in a website. If you don’t have a website (or don’t have a good website) you’re missing out on a... 
by Adam Ward | Sep 5, 2018 | Marketing
In the modern marketing world, there is not one thing at is going to set you apart from your competition. Back in the day, you would get by just having your name in the yellow pages, but those days are long gone. To be successful in the modern marketing world you...