Entrepreneurship is a challenging yet rewarding journey that requires a combination of creativity, hard work, and strategic planning to be successful. One of the keys to success is having a solid marketing foundation for the business, which includes a strong brand, an...
On March 16, 2022, Google announced its plans to phase out its current version of Google Analytics. Any business with a website will be well aware of Google Analytics. Google Analytics gives you a way to track and analyze your website visitors. The version of Google...
Reputation is a powerful force that can greatly impact the growth of a business. A strong reputation can attract new customers, partners, and investors, while a poor reputation can deter them. In this article, we will explore the role that reputation plays in business...
At Raine Digital, we’ve spent over a decade helping entrepreneurs start, grow, and scale their businesses. During that time, we’ve discovered some pretty common mistakes that can be easily avoided with a little guidance. Mistake 1: Lack of Research and Testing There...
The marketing funnel represents all the stages of the entire customer journey, from the preliminary stage, where the customer learns about your business, to the final stage, where they convert into loyal customers. Understanding each step of the customer journey will...
