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One of the most frequently asked questions we receive at Raine Digital is "I have $xxx budget for advertising, where should I spend it?" Great question--but the answer doesn't look the same for everyone. The best place to spend your ad budget varies greatly...
Since its inception, TikTok could be perceived as the "ugly stepchild" of social media. It first came onto the market with the somewhat juvenile name Musical.ly, providing a platform for users to create and share short lip-sync videos. In 2017, the app was acquired by...
An influencer is someone who has the power to affect others’ purchasing decisions because of their authority, knowledge, position, or relationship with their audience. An influencer is also someone who has a niche following with whom they regularly engage. Being an...
Alignable and LinkedIn are both business networking sites, yet have very different purposes. Alignable is designed for small business networking to help businesses connect. On the other hand, LinkedIn is a professional network intended to showcase personal skills and...