Murfreesboro Business Trends: The Role of Digital Marketing in 2023

Aug 18, 2023Marketing0 comments

Murfreesboro Business Trends: The Role of Digital Marketing in 2023

by Lindsey Underwood Moers | Read by Kayla

As 2023 unfolds, Murfreesboro stands tall amidst the cities that represent the future of American entrepreneurship and growth. With its strategic location in Rutherford County, the vibrancy of its local businesses, and the wealth of opportunities it offers, it’s no surprise that it boasts a slew of impressive titles. But what role does digital marketing play in this fast-evolving landscape? Let’s dive in.

Murfreesboro by the Numbers

Rutherford County’s accolades are enough to make any business owner’s ears perk up. Recognized as America’s #3 Boomtown and Nashville’s largest suburb, it’s hard to ignore the potential here. Being cited as the 4th best small city to buy a home in the U.S. and the 8th fastest growing mid-size city amplifies the spotlight further on Murfreesboro.

Consider these figures from Rutherford Works’ 2023 Community Snapshot:

  • A thriving population of 357,835
  • A youthful median age of 33
  • A solid median household income of $71,549
  • The enticing median home price of $402,875
  • Three colleges nurturing the minds of 25,000 students

Now, combine these statistics with the fact that half of the entire US population resides within a 650-mile radius of Rutherford County. It’s clear: Murfreesboro is not just on the map; it’s a focal point.

Significant Business Moves and Growth

Several corporations have recognized the city’s potential:

  • McNeilus Oshkosh Corporation’s subsidiary, McNeilus, is set to revolutionize the commercial vehicle scene in Murfreesboro with a colossal 845K sq. ft. building, creating 230 jobs in the process.
  • Woods Air Movement sees the future in Murfreesboro. The UK-based air ventilation company, with a $3.6 million investment, establishes its North American presence right here, introducing a state-of-the-art testing facility.
  • Hunter Fan Company relocates its 100,000 sq. ft. commercial and industrial division to nearby Smyrna, encompassing a testing facility and corporate offices.

Digital Marketing’s Crucial Role

So, how does digital marketing fit into this narrative?

The influx of businesses and the burgeoning population necessitate a strong online presence. Companies, whether local or relocating, must harness the power of digital marketing to stand out in this dynamic environment.

  • Local SEO is more critical than ever. With the rise of businesses, ensuring your organization appears in local searches is a game-changer.
  • Content Marketing tailored to the youthful demographic can lead to enhanced brand engagement.
  • Social Media Advertising targets the vast student population, making promotions more effective.
  • Influencer Collaborations can help businesses tap into local voices that resonate with the Murfreesboro audience.

The Business Climate: A Dream for Entrepreneurs

Rutherford County’s business climate is enviable. With a low overall tax burden and a plethora of local and state incentives, businesses find the support they need to thrive. The state’s no personal income tax policy, right-to-work stance, and historically grounded fiscal responsibility make it a magnet for entrepreneurs.

Couple these with Tennessee’s AAA rating by all major rating services and its position as having the second lowest state and local taxes paid per capita, and you have an undeniable hotspot for business growth.


As 2023 steers ahead, Murfreesboro’s ascent in the business realm seems unstoppable. Amid this growth, the role of digital marketing is paramount. Companies that recognize and act on this will not only participate in Murfreesboro’s growth story but will pen significant chapters of their own.


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