Prospecting is a crucial and very challenging part of the sales process. In the past, cold calling was typically enough to keep your sales pipeline full. While cold calling is still effective, it is not as useful as it once was. It seems to have become more...
Strategy
What Are the Five Laws of Stratospheric Success?
The Five Laws of Stratospheric Success are from “The Go-Giver: A Little Story About a Powerful Business Idea” by Bob Burg. While a work of fiction, it tells the story of ambition and the desire for success. The Five Laws of Stratospheric Success demonstrate the value...
Influencer Marketing
An influencer is someone who has the power to affect others’ purchasing decisions because of their authority, knowledge, position, or relationship with their audience. An influencer is also someone who has a niche following with whom they regularly engage. Being an...
How to Innovate
Local business owners need ideas--a lot of ideas. The difference between success and failure of any idea is the level of creativity. It is not unusual to become uncomfortable when looking at potential from a stretch position. It is essential as leaders of our local...