How Your Employees Can Impact Your Brand

Oct 9, 2018Branding, Business Development0 comments

Giving prospective customers a solid impression is one of the best things you can do for your reputation. But here at Raine Digital, we have enough experience to know that that’s easier said than done. Relying on powerful digital marketing services goes a long way. However, if you’re not careful, you can forget about the most powerful influencers you have at your disposal: your employees.

From the moment they’re hired, employees become the face of your business. Outside your company doors, an employee’s attitude speaks volumes about the business. Imagine the impression someone unfamiliar with the organization might get if the person was making disparaging remarks about you or the company. You can take measures to prevent negativity about your company by only hiring the best people.

Your Best and Worst Employees Represent Your Brand

Customer service in any business can make or break your company. Recently, the opinions of many people trended toward building a large customer base, and the more customers, the better. However, in the competitive environment, we find ourselves in today, customer service stands tall with customers. Also, social media plays a vital role in how well your company fares among your customers.

Your best employees gladly share their experiences with your company with their followers. As the positive remarks stack up, so does the positive feedback about your company. Your people become a source of powerful word-of-mouth advertising for you. All the positives, so to speak, work to increase your brand’s awareness. However, the best customer service starts with enthusiastic and helpful employees.

In the unfortunate situation when employees spread lies about your company, negativity rears its ugly head. You can minimize these occurrences by focusing on hiring the best employees, treating them with the highest respect, and make them feel essential to the success of the company.

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Learn How to Attract the Best Candidates

With unemployment in the US at historic lows, hiring the best people presents a challenge for small businesses. The best techniques for attracting good people come and go with little success. The diverse online job boards set you up for a long, arduous wait to find the perfect fit for the position you need to fill.

With resumes flooding your inbox and mailbox, it’s a massive undertaking to find the time to review each one. The likely outcome is that the perfect fit is somewhere in the stack, but how do you find that person? Thanks to new technologies, filling that position with the best candidate possible isn’t as hard as you might believe.

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Start with Keyword Targeting

For the same reason marketers target their market with specific keywords, you must decide which groups of potential applicants fit your requirements. The process isn’t complicated, but it requires critical thinking and an understanding of your likely audience.

Where does your target audience hang out online? Are they on social media? If your company offers educational assistance, which people show the most interest in the area your targeting judging by the classes they take? Professional social media is an excellent place to post an open position. Target the post to those who show interest by using specific keywords.

Read more: https://www.socialmediaexaminer.com/

Why You Should Forget the Job Boards

If a person signs up and submits a resume to any of the major online job boards, so starts the almost daily email campaign outlining several jobs to apply for. The problem is that most of them are not a good match for a person’s skills or abilities.

Another disadvantage of online job boards is that they’re too broad and are not capable of drilling down to a narrow set of required skills and education. It is essential to hire someone with knowledge and experience, who understands the nuances of the position you are hiring for and who will have a positive impact on your brand. Also, the competition is fierce. It’s no wonder why employers receive hundreds of resumes daily.

If your perfect candidate is looking for you, you must get creative to find him or her.

Read more: https://www.franchisegator.com/

Is Your Hiring Process Quick?

One of the most frustrating aspects of looking for a job is the inevitable wait for an answer. It’s a nervous time for all applicants, and it’s a big mistake to allow a great prospect to walk out your door and off to another interview. You must be sure your hiring process encourages the best prospective employees to apply.

Qualified applicants hope they’re a good fit because they have the experience and education you’re looking for based on your vague job description. Don’t be afraid to detail the job description and spell out what you’re looking for in the perfect candidate. You’ll attract many more uniquely qualified applicants that fit your job description.

More info: https://www.lever.co/blog/


It’s impossible to hire your best employees as if you picked them out of a crowd. What you can do is to write that detailed job description and invite the people who know they’re qualified to meet with you. Make your company sound appealing, friendly, and approachable. After you find out who the best candidates are, you have a list of winners in front of you. These are the people who will eventually be active on social media bragging about your company and building your brand!


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