Search Engine Optimization (SEO) has become a buzzword over the last few years. Many areas of online business have been implementing solid SEO strategies for a while, but we are still finding a lot of local businesses are lagging behind this powerful marketing strategy. However, with the ever-increasing cost of paid advertising, ever-changing rules, and regulations regarding advertising platform rules, wise brands are taking initiative to diversify their lead generation methods by developing a content marketing strategy. This method of marketing serves both brands and consumers alike. Unlike stop-and-start paid advertising, SEO Content builds long-term customer engagement.
84% of people expect companies to produce content that entertains, tells stories, provides solutions, and creates experiences. This means that prospects are spending time getting to know brands before they do business with them. As a matter of fact, 78% of new customers said they prefer to learn about a company from their content overpaid marketing.
How does SEO Content Marketing Work?
SEO content marketing strategy refers to content, like blog posts and articles, that help your website and pages rank higher in search engines. It includes everything to do with the research, writing, and publishing of content on your website. There are five major elements we focus on when it comes to SEO Content Marketing at Raine Digital:
- Your brand and its voice
- Your Target Audience and what they’re interested in as it pertains to your products and services
- Keyword Strategy
- Website Structure
- Copywriting Quality
SEO Content is vital because search engines use the words on your website, the frequency of additions to your website, and the level of engagement with that content to determine whether or not your website will rank in their search results when consumers are looking for what you have to offer. Of course, there are other elements that factor into that rank determination as well, such as the mobile-friendliness, user interface, and technical elements. However, without quality content, your website doesn’t stand a chance in search engines.
SEO Content Marketing at Raine Digital
Founded in 2012, Raine Digital (Formerly Raine Web Designs) maintains its own blogs and client website blogs. We understand the need for content and increased visibility, authority, search engine rankings, and traffic for our clients. Our team of hundreds of highly skilled American writers, editors, research specialists, keyword specialists, and SEO Optimization Specialists who have produced several million words of niche-specific, high-quality content each and every month.
All of our writers are North American, with English as their first language. Additionally, all of our writers go through rigorous testing to ensure quality content is always delivered. Our writers go through a series of five tests before onboarding on our team. These include an English skills test, a content formatting test, a test article, and 3 trial-period articles.
Less than 5% of writers that apply are accepted!
We are always working to improve in everything we do, and Content Marketing is no different. Our editors are promoted from within the ranks of our very best writers, and all finished work is professionally edited.
Frequently Asked Questions
How many expert writers do you have that have real experience in my field?
Writers are categorized across a multitude of niches. Many of them are currently working in the fields for which they are writing. By working closely with these writers, we have created a strong voice for many niches.
What knowledge do the writers have of the business?
Our category system makes sure your content goes to the same writing group each week. Using a single writer opens you up to a single point of failure. For this reason, we conduct a business assessment with all of our clients that applies to all your content orders.
What is your workflow process?
All content flows through 17 stages of processing. Many sets of eyes view the same content, only increasing the quality throughout every stage.
Sounds good, but how much?
We offer SEO Content Marketing services on a monthly basis and can build a package and frequency that makes the most sense for your business and budget. The cost may vary some depending on the niche and skill level required of the writers, but as of Q2 2022, base pricing is as follows:
For shorter blogs at 500 words:
- 500 Word Blog Post = $139
- 500 Word Blog Posts = $229
- 500 Word Blog Posts = $309
- 500 Word Blog Posts = $399
For longer blogs at 1200 words:
- 1200 Word Blog Post = $299
- 1200 Word Blog Posts = $449
- 1200 Word Blog Posts = $625
- 1200 Word Blog Posts = $750