50 Statistics Every Business Needs to Understand About Online Reputation

Oct 12, 2021Reputation Management0 comments

Online reviews are the digital equivalent of word-of-mouth referrals in today’s business landscape. For that reason, every business should take an active approach to manage their online reputation.

Here are 50 reasons why:

92% of consumers now read online reviews before making a purchase decision.

29% have read these reviews on a tablet, making mobile search an important factor in strategy.

94% of consumers would use a business with a four-star rating.

On average, a consumer will look at over 10 information sources before making a purchase.

Reviews of 50 or more, per product, can mean a 4.6% increase in conversion rates.

40% of consumers form an opinion by reading just one to three reviews.

33% believe all local businesses should have websites designed for mobile. Google believes all websites should have a mobile-first design approach.

51% of consumers will select a local business if it has positive reviews.

Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family.

63% of customers are more likely to make a purchase from a site that has user reviews.

Star rating is the number one factor used by consumers to judge a business.

61% are more likely to contact a local business if they have a mobile responsive website.

80%% trust reviews as much as personal recommendations.

88% of online shoppers incorporate reviews into their purchasing decisions.

Customers who are able to interact with reviews and customer Q&As on a website spend 11% more time on that website and are 105% more likely to make a purchase than if the website does not contain reviews and Q&As.

44% say a review must be written within one month to be relevant.

48% will visit a company’s website after reading positive reviews.

Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops.

Reviews produce an average of 18% uplift in sales.

68% say positive reviews make them trust a local business more.

40% of consumers form an opinion by reading one to three reviews.

73% of consumers form an opinion by reading up to six reviews.

88% of consumers form an opinion by reading up to ten reviews.

Only 12% of consumers are willing and prepared to read more than ten reviews.

23% will visit the business premises directly after reading positive reviews.

Reviews are especially important for local searches, as they influence up to 10% of the ranking.

64% of consumers would read online reviews when purchasing technology products.

43% of consumers search a business by reviews at least one time per month.

9% of consumers will call a business after reading positive reviews.

Online reviews and reviews from friends and family are far more trusted than reviews from experts, influencers, and celebrity endorsements.

68% of consumers trust reviews when they see both good and bad reviews.

60% of consumers have searched a business at least six times per year.

95% of consumers suspect censorship or faked reviews when only 5 star reviews exist.

Alternatively, 67% if consumers are deterred from making a purchase if there are between one and three bad (1-star) reviews.

30% of consumers assume online reviews are fake if there are no negative reviews.

Only 9% of consumers never search for a business online.

26% of consumers say it is important that a local business responds to its reviews.

Reliability, Expertise, and Professionalism remain the most important attributes to consumers.

After Google, the three online platforms dedicated to reviews with the most global traffic are Yelp, TripAdvisor, and Foursquare.

86% of people will hesitate to purchase from a business that has a negative average review rating.

73% have read online reviews on a desktop computer.

Only 14% of consumers would consider using a business with a one or two-star average rating.

Across the board and generally speaking, more consumers are interested in ‘good value’ than before, while fewer are concerned about the ‘expertise’ of the business.

58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based on customer service.

The number of reviews posted every minute on Yelp: 26,380.

38% have read online reviews on mobile internet, vs. 24% on a mobile app.

57% of consumers would still consider using a business with a three-star rating.

Word of mouth is still the most popular method of recommendation among consumers and online reviews are a digital extension of that.

100% of consumers who earn over $150,000 annually claim to leave reviews when it comes to a poor customer service experience.

If a business resolves its issue quickly and efficiently, 95% of unhappy customers are willing to return to the business.

As you can see, online reputation management is a key part of any business growth strategy. At Raine Digital, we offer solutions to help you grow and manage your online reputation so your business can keep growing. Want to learn more? Contact us today!


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