Did you know…

82% of consumers read online reviews prior to making a purchase.

90% of consumers used the internet to find a product or service locally within the last year.

40% of consumers follow their favorite brands on social media.

There are 7 Marketing Fundamentals to Managing Your Online Reputation

Website

Your website is the front door to your business.  Therefore, it should provide a fantastic first impression. Make the website mobile friendly and fast loading.  40% of consumers will wait no longer than 3 seconds for your website to load before hitting the back button and visiting your competitor instead.

Listings

Listing directories are all over the internet to help connect consumer to the businesses they need.  By providing accurate business information to the relevant listing directories, you’re much more likely to be found online by the consumers searching for your products and services.

Reviews

It has now become very rare for a consumer to make a purchase without checking reviews beforehand.  Business reviews allow happy customers to do the talking which helps increase trust and boost sales.

Social

Social media is where you can connect with your community. Therefore, you’ll want to present your brand in an approachable and friendly way.

SEO

Appearing at the top of the first page in search results helps a business prove it’s relevance, build consumer trust and brand credibility.

Content & Experience

Generating online content keeps consumers engaged, educated, and entertained with your brand as you share products, services, sales, news, and more.

Advertising

The right kind of advertising can mean the difference between a local business’ success and failure. Digital ads drive traffic, grow ROI, target the right customers, and convert prospects into customers. 

Managing all these fundamentals can be overwhelming for a local business focused on growth.  This is why we’ve launched our Local Business Online Toolkit.  The LBOT has a personalized business dashboard with apps to help you get and respond to online reviews from customers, manage hundreds of directory listings from one dashboard, socialize with your community and schedule content to the social platforms that matter most, develop a website that’s sure to outperform your competition and monitor your ad campaigns across multiple channels on one dashboard.

The best part, you can get FREE access to the toolkit.  Learn more here.