Virtual events, such as trade shows and conferences often provide similar offerings to the in-person versions. Attendees gain access to education opportunities, keynote speakers, product information, and more, but from the comfort of their home or office.
While you might miss the in-person networking with colleagues and prospects of face-to-face events, virtual events present plenty of opportunities for networking and relationship-building. Events in the world are always changing, it helps to know a few tips and tricks for making the most of every opportunity.
Complete your attendee profile
In addition to adding your name, title, and company name, make sure you include any additional information, such as social media profiles. This will help you to gain new followers and introduce a bit of your personality and skills. Just as you would completely fill out your profile on social media accounts or dating apps, you should also consider taking time to write an outstanding event profile that allows other attendees to learn who you are, what you do, and how to reach you.
Join group chats
Think of a virtual chat room as an alternative to the in-person networking breaks at trade shows and conferences. Pour yourself a drink and hop into the attendee chat or discussion board. You can use these forums as a chance to join targeted conversations on topics you can speak on or you can join as a community member looking to learn from others, Roberts says. A pro tip is to only use a background or video effect if you know how to turn it off.
Commit to actively participating in sessions
Regardless of whether you want to hear a keynote presentation or you have signed up for a compelling webinar, give it your full attention. Try not to start checking your emails with the presentation in the background. This will likely get you sidetracked, causing you to miss out on key points. Resist the urge to multitask and focus on live sessions. When you do, you will learn more and come away with great conversation starters for the event forums.
Be social on social media
If you do not have the time to attend an entirely virtual event, you still have the ability to network via social media. Following the event hashtag, be sure to comment or reply to trending or popular industry threads, particularly the ones that relate to you. Being part of virtual events opens the door to countless opportunities. You and your team members can connect with clients and network with new people, all from a safe distance. The key is being active and engaged in these virtual events.
When you put in the effort by creating an appealing attendee profile, joining online discussions, and staying social on Twitter, Facebook, and other channels, you will benefit from an engaging virtual experience. And this will help you thrive.