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Facebook Live Rolls Out Updates in the Midst of COVID-19

Mar 30, 2020Marketing, Social Media0 comments

Last week, Facebook reported a significant increase in demand for it’s live stream service as a result of lock downs around the globe in the midst of the COVID-19 Pandemic.

Many of our clients are relying in live stream to connect with their customers and many of the churches we work with are doing the same in order to stream their services.

Additionally, messaging activity is up 50% across both Facebook Messenger and WhatsApp, while the use of live video on Facebook Messenger is up 70%. All around, Facebook Live has seen a 50% increase in usage since January of this year.

These increased demands make sense, as people are home looking for a social outlet while obviously maintaining a safe social distance. Naturally, they’re turning to digital methods of staying connected with friends and family. 

Now that people are turning to Facebook Live, Facebook is taking the opportunity to add some more features to the option, both for regular users and professional broadcasters to cater to increased demand, ultimately making the platform a more useful tool for connecting with your audience.

Here’s what’s been announced:

First off, for regular Facebook users, there will be automatic closed captions, and an option to listen to audio only, which will be beneficial for users with less available bandwidth to tune in with more of a podcast style listen-only experience. 

Additionally, Facebook is enabling people who don’t have a Facebook account or where they are locked out of their account to still be able to stream live videos, ultimately maximizing the potential reach of users who prefer not to be socially engaged with the platform.

There will also be new options for fundraising and non-profit streams as broadcasters will be able to generate toll-free phone numbers within the broadcast so viewers may call in. 

Facebook Live additions for Page managers and/or professional broadcasters. 

Facebook is also launching a new tool called Live Producer, which is a refreshed, cleaner dashboard for managing Live broadcasts. This will include simpler tools for streaming via third-party tools and cameras & connecting via the Facebook Live API.  It can also be used to connect via regular streaming equipment as well  

Facebook Live Producer

Once connected, broadcasters will have a range of new options they may utilize to improve their streams, including a new set of comment moderation features to facilitate better discussions among view

Once your stream is connected, broadcasters will have a range of new, simplified options to improve their streams. For example, Facebook has added a new set of comment moderation settings to facilitate better discussion within a broadcast.

The options you may choose to utilize include:

  1. Slow – Limit commentators to only be able to comment once every 10 seconds.
  2. Discussion – Force chat to only show comments with at least 100 characters in them.
  3. Follower – Only allow your followers to comment.
  4. Restricted – Restrict commentators to those who have accounts that are older than 2 weeks.
  5. Protected – Require viewers to follow the streaming account for at least 15 minutes before they can comment.

There is also a new ‘create a clip’ option that will allow you to create a separate video clip of the most recent 60 seconds of your broadcast, while live, without stopping the stream.  This clip can then be shared in an update to promote your live stream and generate additional interest. 

Graphics Overlay – Beta Testing

While this feature is being beta tested and isn’t available to all, the goal is to enable a simple way to add visual overlays on the broadcast while improving quality. The option also extends to other functions, beyond simple brand and name displays:

“With Graphics, publishers can highlight and add viewer comments directly on top of their video stream or send polls to their audiences and display the results in real time. It also includes a variety of overlays that publishers can create before going live or on the fly, like names, tickers, and full-screen introductions.”

As you can tell, these are some significant upgrades to Facebook Live.  Given the surge in usage of Facebook Live, the hope is to carry the popularity beyond this period of uncertainty and quarantine by catering to the needs of Live users.

For regular users, the primary focus of these tools is to better facilitate charity streams, but the professional tools will also help more businesses looking to tap into that expanded Live audience.

With humans increasingly turning to tools like Facebook Live to connect with one another and their audiences, we could be facing new digital trends that will carry on into the future.


The new Live Producer interface can be accessed here.


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