Use your website for lead generation.
While you may be thinking this is an obvious answer, you’d be surprised by how many small businesses don’t see value in investing in a website. If you don’t have a website (or don’t have a good website) you’re missing out on a massive opportunity to build brand awareness and connect with prospects.
A functional website should be able to collect contact information from prospects or even current customers. When you offer a call to action around opting into email marketing, subscribing to a blog, or following you on social media, you’re inviting prospects to further engage with your business.
Create a blog for lead generation.
When you use a blog to tell success stories, or educate prospects on topics they find valuable you begin to expand your reach. When you provide insights to consumers that only a professional can offer, you begin to build their trust.
Utilize email marketing for lead generation.
One of the benefits of having a website is the ability to collect contact information from prospects. Once you have their contact info (and their permission) kick off an email campaign. This could be geared towards a specific product or service, include a product tutorial, or maybe be geared towards first time shoppers with a discount on their first purchase.
Engage with social media for lead generation.
Social media has changed the marketing landscape over the last several years, but just like websites, we’re continually amazed by how many small businesses don’t invest time in managing their social media. Social media can be a very powerful tool for lead generation, and you can maximize your efforts by:
Always responding to comments
Using short videos to describe your business, why you do what you do, or how your product can help consumers.
Post coupons or discount offers
Share the wins across all platforms.
When it comes to marketing, you can’t be shy. Don’t be afraid to share success stories from happy customers (with their permission, of course). You may choose to share these via email, social media, your blog, or even as a video. Use success stories as an opportunity to put your brand out there in a positive light.
By following these simple steps, and maintaining consistency with these basics, you’ll begin to gain traction online and generate new leads.