There’s been a immense growth in video marketing across all the major social media channels in the last few years. Consumers are favoring video content over regular text more than ever. If you haven’t been using video in your marketing strategy, it’s time to start taking it seriously. The question is – where do you start? To help inspire some ideas, here are five create ways to use videos in your marketing strategy.
1. Replace Sales Pages with Sales Videos
Many websites have abandoned long form text based sales pages and have replaced them with sales videos with great results. Video is more engaging than text and requires less commitment from the user. This approach to generating sales has been proven to work in the infomercial industry. Many marketers are modeling this industry trend on their websites.
2. Use Video for Product Demonstrations
The eCommerce industry has exploded over the last few years. While many online stores use short product descriptions and multiple images to help sell their products, very few websites are actually using videos. Using a video to present how the product actually looks like and show how your product works is a better way to help influence consumer buying decisions. In fact, four times more consumers prefer to watch videos for potential purchases over reading descriptions.
3. Ask Customers for Video Testimonials for Enhanced Social Proof
One of the best ways to help increase your sales is to use social proof. Testimonials, examples, and case studies are different forms of social proof used by merchants to add credibility and develop trust. But you can start using video testimonials to really take it to the next level. Reach out to your customers and create a guided questionnaire for the videos. Try to incentivize them for creating a high quality video testimonials for your products and services. You’ll really see the difference they make in your sales pages.
4. Use Video in Your Content Publishing and Marketing
Many Internet users are used to getting the standard text based content from their favorite bloggers, brands, and influencers. But you can really connect with your followers by publishing video content on a consistent basis. Video will help you build a stronger relationship with your customers and audience. It can help you create and distinguish your brand online. Video also has some of the highest engagement and share metrics, so it can really ramp up your content marketing campaign.
5. Invest in Video Marketing
There are many different video marketing strategies you can integrate into your existing marketing strategy. One common go-to is using video SEO to try to rank for low competition keywords. Another is creating viral videos for YouTube to spread the word about your brand and generate a ton of traffic to your site. If you have a decent budget to work with, you might even start experimenting with video ads on networks like YouTube, Facebook and Vimeo.
This is just a short list of all the ways you can use video in your digital marketing campaign. There’s obviously many more things you can do with video, but these ideas should help you get started. If you want more ideas, it always helps to study how successful marketers are using video and experiment with different ideas to see what works best for your particular business.