Blog.
Fuel for Ambitious Entrepreneurs and Bold Businesses
“AI Said I Don’t Own My Business” Why Feeding the Machine Is the New Branding Imperative
A client, more specifically, one of our a la carte clients sent his account manager a text message recently. This client has been with us for years, but only ever wanted social media management. Everytime we made the case for a broader strategy, he turned it...
From Solo to Success for Local Businesses: How to Get Your First Paying Clients & Build a Business That Lasts
Starting your own service business is exciting, liberating—and let’s be real—a little terrifying. Whether you're an electrician, plumber, junk removal specialist, or any other skilled service professional, you know your craft inside and out. But getting customers?...
When Leads Aren’t Converting: Is Marketing Failing You—Or Is It a Hidden Business Problem?
You’re running ads, showing up on social media, and driving traffic to your website. Leads are coming in. But there’s a problem: they’re not converting. It’s a frustrating cycle. You’re putting in the effort (and the dollars), but the return just isn’t there. So,...
Raine Digital Expands with the Launch of Raine Apparel & Promotions
Over the 13 years since I founded Raine Digital, our mission has continued to be clear: help brands launch, grow, and scale with bold, strategic consultation and execution. Over the years, we’ve partnered with hundreds of incredible entrepreneurs, building brands that...
Mastering Talking Head Videos for TikTok, Reels, and Stories
In today’s fast-paced digital world, talking head videos have become a powerful tool for entrepreneurs and businesses to connect with their audience on platforms like TikTok, Instagram Reels, and Stories. Whether you're sharing industry insights, product highlights,...
Unlocking Brand Loyalty: The Neurological Underpinnings of Modern Consumerism
In today's digitally saturated marketplace, consumer choices are vast, and brand loyalty has become an elusive gem. However, in the ever-evolving discipline of neuromarketing, we've gleaned unparalleled insights into what genuinely anchors a customer to a brand. This...
5 Signs It’s Time to Hire a Marketing Agency
Introduction Making the decision to hire a marketing agency is a significant step for any business, regardless of size or industry. Marketing is an essential element for growth, engagement, and branding, but it's often a tricky terrain to navigate without the right...
Neuro-aesthetics in Branding: How Our Brains Perceive Beauty and Design
In an age dominated by visual culture, brands strive to be not only functional but also aesthetically pleasing. It’s not just about what a product does; it’s about how it makes us feel. Enter neuro-aesthetics: a burgeoning field of study that merges neuroscience and...