Cutting Costs and Increasing Conversions: Optimizing Ad Campaigns for a Local Auto Glass Company

A local auto glass company reached out to us with concerns about the performance of their Google Ads campaigns. Their existing campaigns, managed in-house, were generating leads, but the cost per conversion was alarmingly high, cutting deeply into profit margins. The company wanted an expert audit and a side-by-side test of new campaigns to determine the most effective approach.

After auditing their existing campaigns, we launched our own optimized ad campaigns to run alongside theirs for a direct comparison. Our goal was clear: reduce wasted ad spend while increasing the number of high-quality leads.

Our approach focused on targeted optimizations to ensure the auto glass company’s ad budget worked harder and delivered better results. This included:

• Auditing the existing campaigns to identify inefficiencies and areas of improvement.
• Launching new Raine Digital-managed campaigns, designed to lower cost per conversion and increase lead volume.
• Testing and analyzing results over a one-month period to provide actionable insights and transparency.

While managing the competitor’s campaigns, we also made partial optimizations to reduce their cost per conversion. However, the ongoing inefficiencies underscored the need for a more strategic approach.

40% More Conversions at 63% lower cost

Raine Digital Campaigns resulted in 40% more conversions compared to the in-house campaigns.

Raine Campaigns achieved a cost per conversion of $17.86, which is 63% lower than the in-house $67.87 cost per conversion, adding that revenue back to the brand’s bottom line.