From Farmers Markets to Online Success: Building a Digital Strategy for a Local Microbakery.

A local micro bakery in Murfreesboro, TN,  known for its wholesome, clean ingredient goods relied heavily on farmers markets for revenue. As winter approached and markets prepared to close, the owner saw the potential impact on sales and reached out to us for a solution. Their goal was clear: keep their loyal customers engaged and provide a way to continue selling through the market off-season.

To achieve this, we developed a tailored digital strategy designed to adapt their unique business model to an online platform while maintaining the personal touch their customers loved. This included:

• Building a user-friendly website with an online ordering system for convenient pop-up pickup locations.
• Implementing a social media strategy to keep customers informed and connected.
• Creating targeted email campaigns to announce new options and maintain engagement.

Our approach was focused on ensuring the microbakery didn’t just survive the winter—it thrived. The new website provided a seamless experience for customers to place orders and choose pickup times, while social media kept the bakery top-of-mind. Personalized email campaigns re-engaged existing customers and introduced the convenience of the new ordering system. Together, these efforts not only mitigated the seasonal slowdown but positioned the business for future growth.

Successful Transition

Navigated the seasonal challenge with consistent sales and increased digital presence.