When talking to a client, prospect, or potential client, you must be sure of what they are saying. You need to fully understand what they are looking for or what they want. That is the only way to assure them that you can provide the product or service to ease their...
There is a point in every customer journey where they are doing research. Everyone is aware of the first moment of truth (when the client converts and spends money) and the second moment of truth (when people talk about their interaction with your business). Yet, many...
