#1. SEO is a never-ending game. Many people think you get a ranking with your content, and that’s it–but that’s not the case at all. With search engines scouring billions of blogs and websites out there, you’ve got a lot of competition. This means you’ve got to...
Today, customers have more choices than ever before when it comes to where they shop and take their business. They’re browsing the internet from various devices, channels, and platforms, and demands are increasing. Because of this, brands need to go the extra mile to...
There is a model businesses can use to regularly evaluate their business activities. This strategy was originally devised by E. Jerome McCarthy and published in his book Basic Marketing: A Managerial Approach. This marketing mix is often referred to as the 7Ps of...
