There is a model businesses can use to regularly evaluate their business activities. This strategy was originally devised by E. Jerome McCarthy and published in his book Basic Marketing: A Managerial Approach. This marketing mix is often referred to as the 7Ps of...
SMS (short message service), aka text message, can be leveraged as an effective marketing channel to bring into your overall marketing strategy. Similar to email marketing, SMS is a permission-based marketing method often used to send alerts, coupons,...
