A big part of your team’s success comes down to your very first meeting with clients and prospects. How well those first interactions and conversations go determines whether there will be another meeting with you to keep the conversation going. This is why you should...
Digital credentials will help you promote your clients as well as your products and services. Similar to certificates or diplomas, digital credentials signify something about your experience and qualification. They showcase your knowledge and expertise. In an...
Growing a business is challenging. As a small business, you may be tempted to capture as many customers as possible, regardless of whether they match your Ideal Customer profile. Not only might you waste a lot of money marketing to people who will likely never be...
Our job, as business leaders, is to make our customers and clients happy. You might think you specialize in retail B2B, branding, or promotional marketing, but you really specialize in making your clients happy. Some days it is easy to give your clients what they need...
