MobileTech Auto Glass - Monthly Marketing Service Proposal - Raine Digital

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MobileTech Auto Glass - Monthly Marketing Service Proposal

Proposal presented by: Raine Digital

Hi Derric,

I’m excited that we’re looking into more ways to grow your business.  Below I’ve put together a proposal of services that I believe will have the biggest ROI for MobileTech Auto Glass.  If you have any questions, please don’t hesitate to reach out.

Sincerely,

Lindsey Underwood

Scope of Services

Search Engine Optimization (SEO)

SEO stands for ‘Search Engine Optimization'. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. This means that people will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results. If you have a website and you want to get more traffic, there’s no doubt about it: SEO should be part of your marketing efforts. At Raine Digital, we take a holistic approach to SEO. This means we focus on both the technical side of SEO (consider site speed, site structure, metadata, image optimization, etc.) and the content side of SEO (keyword-specific website copywriting that delivers valuable content to your audience utilizing search engines best practices.) ------------------------------------------------- We recommend two blog posts per month @ $129/each. These blogs will include keyword and search term research to determine the subject matter, professional copywriting utilizing technical SEO best practices, licensed stock photography, and publishing to the website and social media.

Social Media Management

You need a social media strategy - don’t let anyone tell you differently.  We’re not talking about sharing cute cat videos either. We’re talking about your target audience, and what their interests and behaviors are on the internet and using that information to increase your brand’s awareness and reach your online goals. To do this, we have to consider what message(s) will resonate with your target market on social media.  What info are they looking for?  What problem can you solve for them?  Then we need to determine what the best course of action will be to achieve your goals so we can get the word out in a strategic way to those most likely to engage with your message. The internet, like the universe, is constantly expanding.  There are new tools, new platforms, and new rules being developed constantly and new content is being created, published, and shared online all the time. At Raine Digital, we're here to help your brand thrive in this ever-growing digital world.  We do this with our thorough brand discovery, proactive strategies, professional design and development, and highly targeted campaigning. ----------------------------------------------------- We recommend focusing on Facebook, Instagram, and Google My Business. These platforms will help us increase the circle of influence and build brand awareness, engagement, and brand credibility among consumers - all to help you achieve top of mind status among consumers when they need your products or services. Two posts per week: $299/mo Three posts per week: $399/mo Four posts per week: $499/mo Five posts per week: $599/mo

Social Media Advertising

The Facebook algorithm favors brands that have over 1000 followers. Additionally, studies show consumers find a brand more professional and credible once they've crossed over this mark. That said, we recommend dedicating $200/mo in ad spend on Facebook to focus on 1.) Follower Acquisition, and 2.) Boosting content just outside the existing circle of influence to expand content reach. ------------------------------------------------------ Our Social Media Advertising Management fees are combinable with other PPC Ad Management Fees, such as Google Ad Words, and work on a scale. The more you spend, the less our management fee percentage. $250 - $5000/mo = 25% management fee $5001 - $15,000/mo = 20% management fee $15,001 - $30,000/mo = 15% management fee $30,001 - $40,000/mo = 12.5% management fee $40,001 and + = 10% management fee

Reputation Management

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos Online reviews are the new, digital version of word-of-mouth referrals. As a matter of fact, 82% of consumers read online reviews prior to making a purchase online. 90% of consumers used the internet to find a product or service LOCALLY within the last year. With statistics like this, it's essential for every brand to have a strong strategy for reputation management. -------------------------------------------------------- We recommend one of two solutions for Reputation Management. Self Managed Reputation Management includes Software Only @ $70/mo. Fully Managed Reputation Management includes the software, text message/email requests to customers, printed QR Review Request Cards, and replies on behalf of your brand to each review, good or bad, on Google, Facebook, and Yelp. @$250/mo

Google Ad Management

Google Ads is a living, breathing thing that changes and evolves very quickly. Keeping up to date takes time and if you don’t stay up to date on what’s new, you could be wasting money. As a Google Agency Partner, we have a strong relationship with Google that affords us a direct contact we can pull on whenever we need to on behalf of our clients. We receive routine training on new features, account reviews, optimization recommendations, access to beta programs that tend to positively impact performance, and fast support. --------------------------------------------------------- Our Google Ad Management fees are combinable with Social Media Advertising budgets to determine your management fee bracket and work on a scale. The more you spend, the less our management fee percentage. $250 - $5000/mo = 25% management fee $5001 - $15,000/mo = 20% management fee $15,001 - $30,000/mo = 15% management fee $30,001 - $40,000/mo = 12.5% management fee $40,001 and + = 10% management fee

Your Investment

SEO Content Blog Posts (2 per month)
$258
Social Media Management (2 posts per week)
$299
Social Media Advertising Management Fee ($200 Ad Spend not Included Here)
$50
Google Ads Management Fee (Based on $1500 Ad Spend)
$375
Full Service Reputation Management
$250

Total: $1232

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