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Hi Andrea,
It was a pleasure speaking with you earlier today! I’ve put together some items we talked about. As I mentioned, if you don’t take on anything else, I’d recommend you start with the Google Ad Management first, then add anything else that makes sense at a time that makes sense.
Please let me know if you have any questions!
Thanks,
Lindsey Underwood
Google Ads is a living, breathing thing that changes and evolves very quickly. Keeping up to date takes time and if you don’t stay up to date on what’s new, you could be wasting money. As a Google Agency Partner, we have a strong relationship with Google that affords us a direct contact we can pull on whenever we need to on behalf of our clients. We receive routine training on new features, account reviews, optimization recommendations, access to beta programs that tend to positively impact performance, and fast support. --------------------------------------------------------- Our Google Ad Management fees are combinable with Social Media Advertising budgets to determine your management fee bracket and work on a scale. The more you spend, the less our management fee percentage. $250 - $5000/mo = 25% management fee $5001 - $15,000/mo = 20% management fee $15,001 - $30,000/mo = 15% management fee $30,001 - $40,000/mo = 12.5% management fee $40,001 and + = 10% management fee --------------------------------------------------------- Recommendation: Our research indicates that practice search terms have the following average costs: "primary care doctor near me" $7.63/click "Mt. Juliet family care" $3.65/click "pediatric care near me" $3.62/click Many of the additional search terms for the list below do not have enough historical data and/or have less than 100 searches per month for us to obtain an average cost per click, but we would want to write ads targeting these topics to acquire a baseline price. Because there isn't a significant amount of competition bidding for these search terms, I expect us to fall below an average of $5/click, but we will need to test ads to determine baselines for these: Acute Illness Allergies Annual Exams Depression Injuries High Cholesterol Hypertension Minor Surgical Procedures Pediatrics School & Sports Physicals Thyroid Vaccines Weight Management Contraceptive Management General Gynecology Menopausal Management Osteopenia & Osteoporosis Pregnancy Confirmation STD Screening & Treatment Urinary Incontinence Well Woman Exams That said, I recommend a starting advertising budget of $25/day which equates to $750/mo in ad spend + our 25% management fee of $187.5. We do not charge a campaign set up fee, so your monthly management fee is all inclusive. We will begin to see data within a few days, and have strong numbers within the first month of running the ads. From there, we will continue to optimize campaigns and can will begin to clearly understand the true cost per acquisition within a couple of months. After that, we can work on ways to lower the average cost per acquisition by implementing additional campaigns.
“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos Online reviews are the new, digital version of word-of-mouth referrals. As a matter of fact, 82% of consumers read online reviews prior to making a purchase online. 90% of consumers used the internet to find a product or service LOCALLY within the last year. With statistics like this, it's essential for every brand to have a strong strategy for reputation management. -------------------------------------------------------- We recommend one of two solutions for Reputation Management. Self Managed Reputation Management includes Software Only @ $70/mo. Fully Managed Reputation Management includes the software, text message/email requests to customers, printed QR Review Request Cards, and replies on behalf of your brand to each review, good or bad, on Google, Facebook, and one other platform of your choice. Starting at @$250/mo.
Design is free if you order prints through Raine Digital. (Otherwise $99) 32 Point Painted Edge (Uncoated for easy writing): QTY: 500 = $160.00 (all-inclusive, delivered to your office) Two-Sided Standard Premium 16PT Uncoated: QTY 500 = $39.00 (all-inclusive, delivered to your office)
Even with your existing site, if it's possible to add additional pages of content, we recommend a page for each of the following 21 pages. This will help your website rank higher in search engine results for these topics. Additionally, having these topics discussed more in-depth on the website will help drive down your advertising costs. Acute Illness Allergies Annual Exams Depression Injuries High Cholesterol Hypertension Minor Surgical Procedures Pediatrics School & Sports Physicals Thyroid Vaccines Weight Management Contraceptive Management General Gynecology Menopausal Management Osteopenia & Osteoporosis Pregnancy Confirmation STD Screening & Treatment Urinary Incontinence Well Woman Exams Obviously, if you're paying a small fee and can get your existing web team to make these additions that would be best. If not, or if they want to upcharge you for that, we can help. I did run a BuiltWith report on your existing website. It's built on WordPress, which is what we develop on. If you can get them to give you an administrative log-in, we could help you with building out some additional pages. Our rate would be $100 per page and would include the design, copywriting, stock photo licensing, and publishing for a total of $2100.
To do this, we have to consider what message(s) will resonate with your target market on social media. What info are they looking for? What problem can you solve for them? Then we need to determine what the best course of action will be to achieve your goals so we can get the word out in a strategic way to those most likely to engage with your message. The internet, like the universe, is constantly expanding. There are new tools, new platforms, and new rules being developed constantly and new content is being created, published, and shared online all the time. At Raine Digital, we're here to help your brand thrive in this ever-growing digital world. We do this with our thorough brand discovery, proactive strategies, professional design and development, and highly targeted campaigning. ----------------------------------------------------- We recommend focusing on Facebook, Instagram, and Google My Business. These platforms will help us increase the circle of influence and build brand awareness, engagement, and brand credibility among consumers - all to help you achieve top of mind status among consumers when they need your products or services. Two posts per week: $299/mo Three posts per week: $399/mo Four posts per week: $499/mo Five posts per week: $599/mo
SEO stands for ‘Search Engine Optimization'. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. This means that people will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results. If you have a website and you want to get more traffic, there’s no doubt about it: SEO should be part of your marketing efforts. At Raine Digital, we take a holistic approach to SEO. This means we focus on both the technical side of SEO (consider site speed, site structure, metadata, image optimization, etc.) and the content side of SEO (keyword-specific website copywriting that delivers valuable content to your audience utilizing search engines best practices.) ------------------------------------------------- We recommend two blog posts per month @ $129/each. These blogs will include keyword and search term research to determine the subject matter, professional copywriting utilizing technical SEO best practices, licensed stock photography, and publishing to the website and social media.
The Facebook algorithm favors brands that have over 1000 followers. Additionally, studies show consumers find a brand more professional and credible once they've crossed over this mark. That said, we recommend dedicating $200/mo in ad spend on Facebook to focus on 1.) Follower Acquisition, and 2.) Boosting content just outside the existing circle of influence to expand content reach. ------------------------------------------------------ Our Social Media Advertising Management fees are combinable with other PPC Ad Management Fees, such as Google Ad Words, and work on a scale. The more you spend, the less our management fee percentage. $250 - $5000/mo = 25% management fee $5001 - $15,000/mo = 20% management fee $15,001 - $30,000/mo = 15% management fee $30,001 - $40,000/mo = 12.5% management fee $40,001 and + = 10% management fee
If you would like to join us and become a client then we’d be delighted to have you.