David’s Handyman Services - Website and Marketing Proposal - Raine Digital

Phoenix, AZ & Nashville, TN

Serving Clients ACROSS THE USA

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David’s Handyman Services - Website and Marketing Proposal

Proposal presented by: Raine Digital

Hi David,

It was great speaking with you yesterday regarding the launch of your own brand.  In this proposal I’ve put together some items that will help set you up for success as you begin building your own brand.  Looking forward to the opportunity to work together.


Lindsey Underwood

Recommended Services

Below is a list of items we recommend in the order of importance. They include: 1. Branding ($750 one time fee) 2. Website ($2500 one time fee + $99/mo hosting and maintenance support) 3. Set up of Marketing Platforms ($500 one time fee) 4. Ongoing Marketing (priced per marketing channel) 5. Additional options for growth (priced per item)

Brand Development

Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can't. Brand is term that often gets confused with “branding.” A brand is so much bigger than a logo or a guideline document. A brand elicits a feeling. Seth Godin’s definition of brand describes it as a set of expectations, memories, stories and relationships that, put together, impact a consumer’s decision to choose one product or service over another. For example, take Nike and Adidas. While they both offer athletic footwear, they behave differently and have different perspectives and have positioned themselves differently. As a result, consumers in the market for sneakers have a different feeling about what each brand offers them emotionally. Good branding shapes and communicates the essence of your brand to your customers. It is a mix of facts (the who, what, when) and feelings (the why) that tell the world what you’re about and why they should care. Our brand development process includes: 1. Brand Discovery Workbook to help us get a clear understanding of your business. 2. Brand Logo Design, Colors, and Typography for a consistent brand image through every aspect of marketing. 3. Bio/Brand Story Questionnaire & writing of brand story. 4. Brand Values 5. Business Card Design & Printing (QTY of 250) 6. Website Domain 7. 12 months branded email service (current annual renewal rate: $99/yr) INVESTMENT: $750 One Time Fee

Website Development

Our website development services are built to scale. We focus on developing fast websites that keep users engaged while delivering an easy customer journey. We recommend an informational website that integrates with a third-party software called Jobber to handle quote requests, estimates, and invoicing. The website would include: 1. Home Page 2. About Page 3. Services Page 4. Our Work Gallery Page 5. Contact Page 6. Privacy Policy 7. Google Site Kit Set Up 8. Google Analytics Set Up 9. Retargeted Advertising Code Integration 10. Standard SEO (Search Engine Optimization) 11. Daily Backups and Security Firewall Protection 12. Stock Photography Licensing 13. Professional Copywriting on all pages and content 14. Integration with Jobber (or other scheduling platform) INVESTMENT: One-time development fee of $2500+ $99/mo hosting and maintenance

Marketing Platform Set Up

In today’s crowded virtual world, developing a brand and building a website is not enough to get customers calling. Marketing is imperative to driving traffic to your website and phone calls to your business line. While the brand and website serve as the virtual front door to your business, acquiring customers requires a strategy for getting in front of consumers who are in need of your products and services. For this reason, we recommend the following as the most foundational pieces to have in place. 1. Facebook Business Page 2. Instagram Business Profile 3. Google My Business Profile 4. Local Business Online Toolkit Dashboard 5. Listings Distribution 6. Google Ad Account Set Up 7. Facebook Ad Account Set Up INVESTMENT: $500 One Time Fee

Ongoing Marketing

Once all of your platforms are set up, we can begin utilizing them to acquire new prospects and convert them into customers.

Marketing Channel 1: Google Ads

Google ads is one of the fastest ways to acquire new customers for your business. Leveraging Google Ads allows you to quickly get your brand in front of individuals who are searching for the products and services you offer. Google Ads is a living, breathing thing that changes and evolves very quickly. Keeping up to date takes time and if you don’t stay up to date on what’s new, you could be wasting money. As a Google Agency Partner, we have a strong relationship with Google that affords us a direct contact we can pull on whenever we need to on behalf of our clients. We receive routine training on new features, account reviews, optimization recommendations, access to beta programs that tend to positively impact performance, and fast support. --------------------------------------------------------- Our Google Ad Management fees are combinable with Social Media Advertising budgets to determine your management fee bracket and work on a scale. The more you spend, the less our management fee percentage. $250 - $5000/mo = 25% management fee $5001 - $15,000/mo = 20% management fee $15,001 - $30,000/mo = 15% management fee $30,001 - $40,000/mo = 12.5% management fee $40,001 and + = 10% management fee RECOMMENDED INVESTMENT: $500/mo to start + $125/mo management fee

Marketing Channel 2: Reputation Management

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos Online reviews are the new, digital version of word-of-mouth referrals. As a matter of fact, 82% of consumers read online reviews prior to making a purchase online. 90% of consumers used the internet to find a product or service LOCALLY within the last year. With statistics like this, it's essential for every brand to have a strong strategy for reputation management. -------------------------------------------------------- RECOMMENDED INVESTMENT We recommend one of three solutions for Reputation Management. 1. Self Managed Reputation Management with free software (limit to 10 responses to Google only per month) 2. Self Managed Reputation Management with paid software (no limits, multiple review platforms) $70/mo 3. Fully Managed Reputation Management includes the software, text message/email requests to customers, printed QR Review Request Cards, and replies on behalf of your brand to each review, good or bad, on Google, Facebook, and Yelp. @$250/mo

Marketing Channel 3: SEO Blogging

SEO stands for ‘Search Engine Optimization'. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. This means that people will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results. If you have a website and you want to get more traffic, there’s no doubt about it: SEO should be part of your marketing efforts. At Raine Digital, we take a holistic approach to SEO. This means we focus on both the technical side of SEO (consider site speed, site structure, metadata, image optimization, etc.) and the content side of SEO (keyword-specific website copywriting that delivers valuable content to your audience utilizing search engines best practices.) -------------------------------------------------------- RECOMMENDED INVESTMENT One Blog Post per month @ $129.

Marketing Channel 4: Social Media Content Publishing

To succeed online, brands need a social media strategy - don’t let anyone tell you differently. We’re not talking about sharing cute cat videos either. We’re talking about your target audience, and what their interests and behaviors are on the internet and using that information to increase your brand’s awareness and reach your online goals. To do this, we have to consider what message(s) will resonate with your target market on social media. What info are they looking for? What problem can you solve for them? Then we need to determine what the best course of action will be to achieve your goals so we can get the word out in a strategic way to those most likely to engage with your message. The internet, like the universe, is constantly expanding. There are new tools, new platforms, and new rules being developed constantly and new content is being created, published, and shared online all the time. At Raine Digital, we're here to help your brand thrive in this ever-growing digital world. We do this with our thorough brand discovery, proactive strategies, professional design and development, and highly targeted campaigning. ----------------------------------------------------- RECOMMENDED INVESTMENT We recommend focusing on Facebook, Instagram, and Google My Business. These platforms will help us increase the circle of influence and build brand awareness, engagement, and brand credibility among consumers - all to help you achieve top of mind status among consumers when they need your products or services. Two posts per week: $299/mo Three posts per week: $399/mo Four posts per week: $499/mo Five posts per week: $599/mo

Marketing Channel 5: Social Media Advertising

The Facebook algorithm favors brands that have over 1000 followers. Additionally, studies show consumers find a brand more professional and credible once they've crossed over this mark. That said, we recommend dedicating $200/mo in ad spend on Facebook to focus on 1.) Follower Acquisition, and 2.) Boosting content just outside the existing circle of influence to expand content reach. ------------------------------------------------------ Our Social Media Advertising Management fees are combinable with other PPC Ad Management Fees, such as Google Ad Words, and work on a scale. The more you spend, the less our management fee percentage. $250 - $5000/mo = 25% management fee $5001 - $15,000/mo = 20% management fee $15,001 - $30,000/mo = 15% management fee $30,001 - $40,000/mo = 12.5% management fee $40,001 and + = 10% management fee


When added to a multi-channel strategy, billboard advertising can help generate exponential growth for a brand whose focus is on staying top of mind for consumers. Our agency partnership with Blip allows us to work with budgets as little as $500/mo to get your ads displaying in digital billboard rotations in your area.


Wearing branded t-shirts and polos helps your team present in a professional way, especially in a service based industry. We can help make sure you get high-quality apparel, magnets, pens, coffee mugs, and so much more with consistent branding, affordable pricing, and low-to-no minimum quantity requirements.

Project Timeline

Project Timeline is subject to the items agreed to, and how quickly we're able to receive responses on requested communications. That said, we propose the following timeline.

Estimated Timeline:

1 - 2 weeks
2 - 3 weeks
Marketing Channels Set Up
1 Week
Launch of Ongoing Marketing / Ad Campaign Creation
1 Week

Total Investment Based on Minimum Core Recommended Services

We do offer payment plans on one-time charges to ensure you're able to get what you need to set your brand up for success. Projects that are paid in full at the time of commencement receive a 10% discount. Payment plans for projects with one-time fees under $5000: 25% down+ Equal Monthly Payments for up to 5 months. Payment plans for projects with one-time fees over $5000: 25% down+ Equal Monthly Payments up to 12 months.

Branding (One Time Fee)
Website Development (One Time Fee)
Marketing Channel Set Up (One Time Fee)
Google Ads Paid to Google (Monthly & Can Be Adjusted)
Google Ads Management Fee (Monthly & Adjusted based on ad spend)
Website Hosting, Maintenance, and Support (Monthly)

Total: $4474

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If you would like to join us and become a client then we’d be delighted to have you.

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All about the power of partnerships, we are built on the belief that when the right people connect, everything is possible. By merging design thinking with our lean, startup mentality, we instill a modernized, more efficient approach to marketing.
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MAKE THE WORLD BETTER THROUGH BUSINESS. From day one, we have had the same goal: build an impactful agency that collaborates exclusively with people we actually want to spend time with to make the world better.
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HELP ENTREPRENEURS LAUNCH & SCALE THEIR DREAMS. Our clients expect to grow, scale and lead their industry. For that reason, we innovate and experiment to ensure we always deliver exceptional results.
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GOOD VALUES ARE LIKE MAGNETS. THEY ATTRACT GOOD PEOPLE. We live our values every day; our commitment to making the world a better place through collaboration is what motivates us. Read more about our values.