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Mercy Grace Private Practice

Oct 4, 20200 comments

our work with
Mercy Grace Private Practice

Mercy Grace Private Practice came to us in 2020 as they were launching their medical aesthetics department.  They had been long established in the Gilbert, AZ area, but were looking to refresh their branding and launch their new aesthetics department.

We began with an assessment of their goals, and a deep dive into the goals of the practice.  From there, we were able to effectively bring their brand vision to life.

Today, we continue to work with Mercy Grace Private Practice through ongoing website services, print products, reputation management, and PPC advertising.

 

BRANDING

LOGO

The Mercy Grace Logo is a modernized revision of their original logo, with colors representing different areas and values of their practice. 

print media

envelopes & letterhead

As a medical practice, quality letterhead and envelopes are a vital piece of the overall brand experience through print media.

The Mercy Grace website was intentionally designed to create an easy user journey as users navigate different departments at the practice.  Additionally, special rules and conditions are in place to ensure communicates are routed to the appropriate departments, streamlining internal communications at the practice. 

reputation management

local business  online toolkit

Mercy Grace utilizes the Raine Digital Business Dashboard + Local Business Online Toolkit to manage and develop their growing online presence.  With our reputation management and social media scheduling software, they’re able to manage their own social media platforms, online reputation, and engage with their community online.

 

SEO & Social Content

blogs & social media content

Staying engaged in the medical community is vital for Mercy Grace.  We provide regular, relevant blog articles tailored for their target audience that help them rank higher in search engine results.  Then, we promote those posts along with other social content to stay engaged with the online community they’ve built. These have been key factors in their continually growing brand awareness.

Online Advertising

PPC Advertising

Raine Digital manages the online advertising endeavors for Mercy Grace.  Our combined efforts to build an online presence across multiple platforms and through multiple channels continues to increase the digital relevancy score for Mercy Grace, ultimately driving down advertising costs.  These optimized ads are driving, on average, over a dozen new patients to the medical practice every week.