SEO is a never-ending, ever-evolving, multidimensional science. Every SEO would love to find the magic formula that could explain how SEO works, with specific rules and concrete equations on the table. Unfortunately, SEO is too complex to fit into a template. Although it does evolve around principles and particular practices, its inner workings are all about analyzing and applying tactics that work and sifting out tactics that do not.
There are a handful of factors that can affect your SEO on and off the page. On-page factors are the things that you have control over so that you can work to improve these factors over time. And though you do not have direct control over off-page factors, there are ways that you can improve your chances of having these factors work out in your favor. Learn more about how SEO works here.
Use this free SEO Audit Tool to quickly identify out where your website is performing well, and where it could use some help.
What is SEO?
What does SEO mean?
SEO stands for “Search Engine Optimization”
So what does it do?
SEO is the process of optimizing web pages to appear higher in search engine results, and helps to increase the quantity and quality of traffic and leads to your website.
SEO has the highest ROI.
It can be slow to rank and capture traffic and leads, but once you begin ranking, you’re getting free traffic on an ongoing basis from your previous efforts.
Search is where the prospects are.
Billions of online searches are conducted every day by people who are looking for products and services with the intent of making a purchase. It makes sense to leverage the internet’s largest source of traffic, and to do that, you need to have an SEO strategy in place for your business.
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