Why You Need To Create Value for Your Customers

Why You Need To Create Value for Your Customers

“Price is what you pay, value is what you get,” Warren Buffet, business magnate, famously said. His point being while the two are related, they are not the same.  Price is the money your business asks your customers to spend on your product or service. Value is the...
The Importance of Your Brand Tagline

The Importance of Your Brand Tagline

Many start-ups and small business owners have a tendency to overlook the power of their tagline as they work through brand development.  Perhaps you’ve found yourself in that position before, you’re starting a new business, you know you need a logo, and you know you...