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The Raine Digital Blog
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– Seth Godin
Why Word of Mouth Is More Important Than Ever
Marketing Channel Spotlight: Why Word of Mouth Is More Important Than Ever and How To Leverage It With Raine Digital’s Reputation Management Tool Word of Mouth (WOM) marketing is what people say about your brand when you’re not intentionally trying to get them to talk...
Brainstorming with Remote Teams
Traditional brainstorming sessions often involve team members gathered around a table, throwing out ideas and jotting thoughts and sketches on Post Its. Now that most people are working remotely, brainstorming sessions look a lot different. You no longer have all your...
Seven Harsh Truths About SEO
#1. SEO is a never-ending game. Many people think you get a ranking with your content, and that’s it--but that’s not the case at all. With search engines scouring billions of blogs and websites out there, you’ve got a lot of competition. This means you’ve got to...
Immeasurable Metrics
There are many things in life we measure. We measure our bank accounts, our weight, our age. In business, we have key metrics such as sales figures, production rates, and revenue. But what about the things we cannot measure? We know we need to have a creative,...
Technology Overload
Your team might be overwhelmed with the sheer amount of technology they have to learn and manage in their jobs. As your business continues to adjust to the pandemic by encouraging more remote work, employees must quickly get up to speed on various apps, platforms, and...
Marketing Channel Spotlight: Retargeted Advertising
Retargeted advertising helps keep your brand in front of potential customers–even after they’ve left your website. By targeting these former website visitors with specific ads on other websites and search engines like Facebook and Google, you’re able to build brand awareness, stay in front of the consumer, and bring them back to your website.
Remote Team Collaboration
Consider the possibility that the pandemic may have permanently changed the way and where people work. According to a Stanford study, 20% of workers are projected to continue working from home, even when offices are back up and running. While your team may feel...
How To Apply Color Psychology for Better Marketing
In marketing, color evokes emotion. Color can help you stand out from the crowd or get buried in the noise of today's marketing landscape. Color helps you capture your audience by seeing what you want them to see, feeling what you want them to feel, and doing what...
Marketing Channel Spotlight: Sales Collateral
Sales collateral includes any type of material that will help boost the sales process. These include, but are not limited to, case studies, one-pagers, videos, FAQ sheets, and competitor comparisons. These materials should be used to inform potential buyers of the...
The 7Ps of Marketing
There is a model businesses can use to regularly evaluate their business activities. This strategy was originally devised by E. Jerome McCarthy and published in his book Basic Marketing: A Managerial Approach. This marketing mix is often referred to as the 7Ps of...
Speak Less and Listen More
The secret to being an exceptional leader is sometimes as simple as embracing silence. When you are visiting with a team member or potential client and the conversation lulls, it can feel uncomfortable riding out the silence. You want to keep moving the conversation...
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