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– Seth Godin
10 Ways to Build Your Team’s Trust
“A team is not a group of people that work together. A team is a group of people that trust each other.” Simon Sinek, best-selling author behind Start With Why. 58 percent of employees do not trust their leadership. Yet, modern leadership is built on trust. Forbes...
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How Much Should You Be Spending on Marketing
Setting a marketing and advertising budget is a challenge for many small business owners because there are so many different approaches and questions. Percentage spends vary widely based on a number of factors such as industry, market conditions, gross revenue, and...
Why Leaders Need Analog Habits In a Digital World
Effective leadership cannot be digitized. It is an active engagement with your team focused around open communication, both relational and personal. Yet, most leaders today still believe that they communicate effectively through text and email alone, leaving these as...
Build Solutions With LEGO® Serious Play
“The opposite of play is not work. It’s depression.” Brian Sutton-Smith, Play Theorist Are there problems your team doesn't know how to solve? Are you optimizing all of your organization's resources? Does your team need to hold a constructive and inclusive discussion?...
Why Data Cleaning Should Be Part of Your Marketing Strategy
Successful marketing campaigns rely on data, but in order for that data to be useful to the company, data cleansing is vital. Data cleansing is the process of removing any duplicate data, incorrect or improperly formatted, or incomplete data, so you're left with only...
Questions Every Leader Need to Be Asking
“Everyone talks about building a relationship with your customer. I think you build one with your employee first.” Angela Ahrendts, Senior Vice President of Apple Leadership is seated in relationships based on inclusion, trust,...
An Entire Marketing Team for the Price of One Employee
Whether you’re a scrappy startup looking to hire your first marketing position or a long-established business considering expanding your entire in-house marketing team, the question of outsourcing your marketing endeavors or using your own in-house team is an...
It’s Not Just About The Money
Everywhere, there seem to be advertisements for marketing. Some of them are the onboarding come join our marketing agency. Others are the more shortsighted quit your day job and make money by marketing. Even once you take the step into a marketing career, there are...
3 Tips to Improve Your Conversion Rate
Improving your conversion rate for your business can be tricky. Many businesses struggle to improve their rate and allow their business to flourish online. However, there are definitely techniques that you can utilize that will help you improve the rate. Let's...
4 Ways You Can Start Interacting More with Your Customers Today
The internet has enabled many small businesses and startups to gain visibility in a matter of hours. Since this lowers the barrier to entry, remember that all your competitors have these same capabilities. One important ingredient to success is knowing how to use the...
Rocks: What Does Impossible Even Mean
I can be known as someone who is a little…. well, to use the word confident would be an understatement. When an idea I have works out I am usually the first one to point this out, and my friends and colleagues usually make comments or jokes at my expense but the...