Our Blog
We’re not going to outgrow our need for information.
– Seth Godin
Everything You Need To Know About Business Cards
The business card is one of the most important marketing tools ever invented. Seriously, the small piece of paper tells others a lot about you and the quality of the services you provide. A well-done card is your first lasting impression with a potential business...
10 Marketing Tips to Keep You Moving Forward for the Rest of 2019
Can you believe it? Q4 is here. The busyness of the holiday season is just around the corner and now is the perfect opportunity to checkpoint your 2019 goals to ensure you stay on track through the upcoming season. Tip 1: Go Back to the Basics You can have an...
8 Skills of a True Leader
None of us are born an ideal leader. Many of us are natural leaders, and most of us work to hone the characteristics of a true leader. But evolving from a natural leader to a true leader takes time, experience, and an acceptance that leadership is not about...
Sell More Using the FAB Method
The number one point business owners forget about their product is why their customers should care. And this costs them a lot of potential sales. This may seem simple, or self-explanatory even, but this is too often what separates the salesperson who makes a living...
Why You Need To Create Value for Your Customers
“Price is what you pay, value is what you get,” Warren Buffet, business magnate, famously said. His point being while the two are related, they are not the same. Price is the money your business asks your customers to spend on your product or service. Value is the...
What is a Brand Style Guide and Five Things Yours Must Contain
You’ve started a business, or you’re getting ready to launch a business. You probably have your business plan in place, a business name, but do you have a brand? Building a recognizable brand takes much more than a name and logo. Branding explores and defines the...
10 Ways to Build Your Team’s Trust
“A team is not a group of people that work together. A team is a group of people that trust each other.” Simon Sinek, best-selling author behind Start With Why. 58 percent of employees do not trust their leadership. Yet, modern leadership is built on trust. Forbes...
How Much Should You Be Spending on Marketing
Setting a marketing and advertising budget is a challenge for many small business owners because there are so many different approaches and questions. Percentage spends vary widely based on a number of factors such as industry, market conditions, gross revenue, and...
Why Leaders Need Analog Habits In a Digital World
Effective leadership cannot be digitized. It is an active engagement with your team focused around open communication, both relational and personal. Yet, most leaders today still believe that they communicate effectively through text and email alone, leaving these as...
Build Solutions With LEGO® Serious Play
“The opposite of play is not work. It’s depression.” Brian Sutton-Smith, Play Theorist Are there problems your team doesn't know how to solve? Are you optimizing all of your organization's resources? Does your team need to hold a constructive and inclusive discussion?...
Why Data Cleaning Should Be Part of Your Marketing Strategy
Successful marketing campaigns rely on data, but in order for that data to be useful to the company, data cleansing is vital. Data cleansing is the process of removing any duplicate data, incorrect or improperly formatted, or incomplete data, so you're left with only...